design, WITH purpose.
What Must Be Done is a one-man, one-mission creative partner producing design work that speaks quietly but clearly — grounded in reality, informed by purpose, and open to wonder.
Prospectuses and marketing for schools and academy trusts.
Visual identity and branding for projects and small businesses.
Creative direction and custom artwork.
THOUGHTFUL DESIGN THAT TELLS YOUR STORY
KIND WORDS, CAREFULLY EARNED.
“We wanted a new prospectus that was contemporary and reflected our Catholic ethos. Given the key words of Joy, Diversity and Faith, Aidan directed bespoke photography and developed a visual identity that really delivers. We’re very happy with the result!”
CHRIS MARTIN
Principal, St Thomas Aquinas Catholic High School
“I highly recommend Aidan if you want a calm, creative who will deliver to exacting standards. Aidan provided a first rate, professional service that combined a real creative eye with a solid understanding of audience and industry standards. Aidan worked with me to understand my needs and intention and was able to take abstract ideas and transform them into a publication that was fit for my audience. He was a pleasure to work with.”
AMY CAMERON
Hexham & Newcastle Diocese
“Aidan produces design work of exceptional quality with modesty and humour, and a keen eye for detail. He is incredibly creative and versatile, and can interpret and transform your ideas into an outstanding final product. Everyone needs an Aidan.”
TOM BONARD
Tom Bonard Music
WORKING WITH ORGANISATIONS TO MAKE A DIFFERENCE
“WHAT MUST BE DONE is where I keep my creative work when I’m not teaching. I work with schools, trusts, small businesses - anyone who believes that good work serves something greater. Without all the layers of a large agency I can be creatively involved in every step, from concept to production, and it’s hugely rewarding.”
Aidan Pepper
CREATIVE DIRECTOR
LET’S WORK TOGETHER
Fancy a chat about a project?
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